HIGHLIGHTS OF THE MODULE

Topic 1.1 : Learning Objectives.
Topic 1.2 :Introduction
Topic 1.3 : What is Marketing? Definitions and Meaning of Marketing.
Topic 1.4 : Marketing Concepts.
Topic 1.5 : Marketing Mix: Product, Price, Place and Promotion.
Topic 1.6 : Customer Needs.
Topic 1.7 : Scope of Marketing
Topic 1.8 : Marketing Strategies: Segmentation, Targeting and Positioning.
Topic 1.9 : The Marketing Environment: Internal and External.
Topic 1.10 : Marketing Tools: SWOT verses PEST analysis.

BENEFITS

This module serves as an introduction to the theory, tools and the various concepts underlying marketing. A broad range of topics including; the different definitions and meaning of marketing, marketing concepts, marketing mix, customer needs, scope of marketing, marketing strategy, marketing environment, and marketing analysis tool. At the end of this module lessons, the students would better off their understanding about the roles marketing play in our global economy. The students would also be able to define and apply their knowledge of key concepts such as Market Segmentation, Target marketing and Positioning, as well as the elements of the marketing mix and be able to discuss how they are integrated into a comprehensive plan. In the course of the lecture, students would be asked to share their experiences both as consumers and marketers in a very practical way. Lessons will be practical in a way that students would be asked to explore various activities using the various marketing concepts. For instance, Students will explore marketing concepts of product, price, promotion, and place through the auction activity. Students will also simulate the opening and running of a business establishment. They will have the opportunity to apply the Four Ps of Marketing as they relate to running a restaurant. They will experience firsthand the different duties and responsibilities involved in running a business. Students will also understand how marketing relates to the real world and how a business must be properly marketed.

HIGHLIGHTS OF THE MODULE

Module 2.1 : Learning Objectives
Module 2.2 : Introduction
Module 2.3 : What is Marketing Communications? Definitions and Meaning
Module 2.3.1 : Factors of Marketing Communications
Module 2.3.2 : Communication Strategy for Customer Needs Satisfaction
Module 2.3.3 : Communication Process in Marketing
Module 2.4 : Marketing Communications Mix
Module 2.4.1 : Marketing Communications Function: Advertisements
Module 2.4.2 : Marketing Communications Function: Sales Promotion
Module 2.4.3 :Marketing Communications Function: Public Relations
Module 2.4.4 : Marketing Communications Function: Packaging
Module 2.4.5 : Marketing Communications Function: Personal Selling
Module 2.4.6 : Marketing Communications Function: Direct Marketing
Module 2.4.7 :Marketing Communications Function: Events and Sponsorship
Module 2.4.8:Marketing Communications Function: Customer Service
Module 2.4.9 : Factors Affecting Marketing Promotional Mix selection
Module 2.5 : How to reach Target Market Via Promotion Mix
Module 2.6 : Measuring the Tools of Marketing Communication Mix
Module 2.7 : Evaluation of Marketing Communications Mix
Module 2.8 : Integrated Market Communication
Module 2.9 : Developing Integrated Market Communication

BENEFITS

This module is intended to expose the student to what actually constitutes marketing communication in every organization.The aims are for Students to explore some of the concepts associated with marketing communications and to develop an appreciation of the key characteristics of the main tools of the communications mix. This module is also designed to:

• Examine the concept of exchange in the marketing context
• Assess the role of promotion in the context of the marketing mix
• Consider the range and potential impact of marketing communications
• Identify the key characteristics of each major tool in the communications mix
• Examine the effectiveness of each communication tool
• Establish a need for marketing communications
• compare marketing communications in the consumer and business markets.

The student will also be abreast with the purposes of marketing communication in tandem with the two (2) aspects. At the end of this module lecture, the student shall discover the various functions that marketing communication play in the progress of every company. Not only that, the student shall also wield themselves with the roles that the following strategies perform as far as marketing communication is concerned

• Persuasion marketing communication
• Marketing promotional Mix
• Packaging
• Advertising
• Public relations and the various channels
• Direct marketing
• Personal Selling
• Mass communication
• The characteristics of the media.

HIGHLIGHTS OF THE MODULE

Module 3.1 : Learning Objectives
Module 3.2 : Introduction
Module 3.3: Service Marketing Mix
Module 3.3.1 : The Service: Characteristics and types
Module 3.3.2: Th Promotion of Service
Module 3.3.3 : Price of Service
Module 3.3.4 : Place of Service
Module 3.3.5 : People of Service
Module 3.3.6 : Physical Evidence of Service
Module 3.3.7 : Process of Service
Module 3.4 : Approaches of Service Marketing Expectations
Module 3.4.1 : Service Quality
Module 3.4.2 : Service Guarantees
Module 3.4.3 : Service Encounter and Moments of Truth
Module 3.4.4 : Customer Expectations and Delight
Module 3.4.5 : Adequate Service
Module 3.4.6 : Zone of Tolerance (ZOT)
Module 3.5 : Services Marketing Tools
Module 3.6 : Types of Marketing Tools
Module 3.7 : Sales Promotion in Service Marketing
Module 3.8 : Direct Marketing
Module 3.9 : Product/Service Life Cycle Concept

BENEFITS

This module aims to introduce the theoretical and research issues surrounding the fast expanding field of service marketing. It is designed to develop an understanding of the special context and techniques in the marketing of services. For those who recognize the crucial role that services play in the economy and its future, this module aims to develop an appreciation and understanding of services marketing from a theoretical point of view as well as in a business and management context.

HIGHLIGHTS OF THE MODULE

Module 4.1 : Learning Objectives
Module 4.2 : Introduction
Module 4.3 : What is Consumer Behaviour? Definition and Meaning
Module 4.4 : Consumer Perception Theory
Module 4.4.1: Stages of Perception in Marketing
Module 4.4.2 : Role of perception in Marketing
Module 4.5 : Nature of Consumer Behaviour
Module 4.6 : Concepts of Consumer Behaviour
Module 4.7 :Concept of Consumer-Switching Behaviour
Module 4.8 : How Consumer Behaviour Influences an Organization
Module 4.9 : Consumer Behaviour and the Marketing Mix
Module 4.10: The Consumer Buying Decision Process
Module 4.11 : Effects of Business on Consumer Behaviour
Module 4.12 : Factors Influencing Consumer Behaviour
Module 4.12.1 : Cultural Factors Affecting Consumer Behaviour
Module 4.12.2 : Social Factors Affecting Consumer Behaviour
Module 4.12.3 : Personal Factors Affecting Consumer Behaviour
Module 4.12.4 : Psychological Factors Affecting Consumer Behaviour
Module 4.13: Perception
Module 4.14 : Effects of Consumer Behaviour in Marketing

BENEFITS

This module is designed to bring to bear the place of consumer behaviour in marketing and its impact on consumers.

Students at the end of this module shall equip themselves the under listed topics within the field;

• Role of consumer behaviour in marketing
• Determinants of consumer behaviour
• Perception as a marketing tool
• Consumer decision making process
• The influence of marketing mix on consumers
• The general efforts of marketing mix on consumers

HIGHLIGHTS OF THE MODULE

Module 1.1 : Learning Objectives
Module 1.2 : Introduction
Module 1.3: The Need for Retail Management
Module 1.4 : What is Retailing? Definition and Meaning
Module 1.4.1 : Characteristics of Retailing
Module 1.4.2 : The Dynamics of Retail
Module 1.4.3 : Functions of Retailer in the distribution Channel
Module 1.5 : Retailing Formats
Module 1.6 : Retailing Decisions Making Process
Module 1.7 : Retail Environment
Module 1.7.1 : Micro Environment Factors
Module 1.7.2 : Macro Environment Factors
Module 1.8 : Consumer Behaviour in Retailing
Module 1.8.1 : Factors Affecting Consumer Decisions Making Process
Module 1.9 : Retail Branding
Module 1.10 : Retail Marketing Mix: Product, Price, Place and Promotion
Module 1.11 : The Retailing Concept
Module 1.11.1 : Retail Merchandising
Module 1.11.2 : Visual Merchandising
Module 1.11.3 : Cross Merchandising

BENEFITS

This module provides excellent business opportunities for all entrepreneurs (present and future) by equipping them with the requisite skills and in-depth knowledge about the concept of retailing, regarding what to sell (product/service), when to introduce it, how to carry out the business, and whom to sell to. This way, entrepreneurs will not risk their capital, but will invest their time and make a living by offering consumers something they need or want. This module will serve as a guide to all retailers who will create a niche for themselves.

HIGHLIGHTS OF THE MODULE

BENEFITS

This module will be an eye-opener to all those who will offer it and enhance their capacity in three main important elements of retail strategy:

• The Target Market Segment
• Retail Format
• Sustainable Competitive Advantage Again, students and retail entrepreneurs will, on successful completion of this module stand to benefit in the following areas:
• Identify and evaluate different types of retailers and know how to employ more than one channels of retailing.
• Understand the customer behaviors in retail situation. /li>
• Analyze the retail market strategies and design the positioning.
• Manage the retail employees more effectively
• Design the CRM program to prolong the customer lifetime and customer service to facilitate the customer’s shopping experiences.
• Be able to design the store layout and set up visual merchandising.
• To familiarize with retailing concepts, strategies, and problems.
• To identify and analyze business environment and its opportunities and limitations.
• To be able to write the retail business plan to setup the new retail business.
• To improve capacity to identify current marketing activities engaged by retailing organizations.

HIGHLIGHTS OF THE MODULE

Module 3.1 : Learning Objectives
Module 3.2 : Introduction
Module 3.3: Retail Store Operations
Module 3.3.1 : Components of Retail Store Operations
Module 3.3.2 : Roles in the Store Environment
Module 3.3.3 : Responsibilities of the Store Manager
Module 3.4 : Classification of Retail Formats
Module 3.5 : Retail Logistics: Changes and Challenges
Module 3.5.1 : The Logistics Task
Module 3.5.2 : The Logistics Mix
Module 3.5.3 : Retail Logistics and Supply Chain Transformation
Module 3.6 : Distribution Channel
Module 3.6.1 : Warehousing
Module 3.6.2 : Distribution Centre
Module 3.6.3 : Warehouse/DC Operational and Facilities
Module 3.6.4 : Warehouse/DC Activities
Module 3.6.5 : Warehouse Management System (WMS)
Module 3.7 : Vendor Management Inventory
Module 3.8 : IT-Application for Retail Store Management
Module 3.8.1 : Vertical Marketing System
Module 3.9 : Market Segmentation and Competitive Analysis for Supermarket Retailing
Module 3.10 : Customer Service
Module 3.10.1 : Developing a Customer Service Strategy
Module 3.10.2 : Factors for Customer Service Charge
Module 3.10.3 : Planning Individual Customer Services
Module 3.10.4 : Customer Satisfaction
Module 3.11 : The Consequences of Channel Relationships for Retailers
Module 3.12 : Principles of Category Management
Module 3.13 : Retail Selling Process

BENEFITS

The module will enable students to develop a retail plan that will include:

• An initial proposal of retail type and geographic area.
• A complete analysis of the target audience – demographics, psychographics, and benefits Store location analysis.
• Store layout and design –internal and external.
• Develop an assortment and merchandise mix.
• The development of a promotional plan to communicate benefits to the consumer.
• Inclusion of a human resource plan for staffing the right people at the right time.
• The development of pro forma statements for pricing.

HIGHLIGHTS OF THE MODULE

Module 4.1 : Learning Objectives
Module 4.2 : Introduction
Module 4.3: Supply Chain: The Past and the Future
Module 4.3.1 : Competitive Advantage and Strategic Fit within Supply Chain
Module 4.4 : Supply Chain Management
Module 4.5: Responsibilities of the Store Manager
Module 4.4 : Supply Chain Management
Module 4.5 : Retail Buying Process
Module 4.5.1 : The Buyer’s Role
Module 4.6 : Theories of Supply Chain Management
Module 4.7 : Company Organizational Structure
Module 4.7.1 : Chain Organizations
Module 4.7.2 : Merchandize Classification
Module 4.7.3 : Location of Retail Outlets
Module 4.7.4 : Duties and Responsibilities of Buyers
Module 4.7.5 : Personal Qualifications, Qualities and Abilities for a Buying Career
Module 4.7.6 : The Buyer’s Relationships with Management Personnel
Module 4.7.7 : Evaluation of Buyers
Module 4.8 : Challenges in Supply Chain Management
Module 4.9 : Key Issues in Supply Chain Management
Module 4.9 : Market Segmentation and Competitive Analysis for Supermarket Retailing
Module 4.10 : Steps to improving Supply Chain Procurement and Maximize efficiency

BENEFITS

Those who offer this module stand a high chance of minimizing system wide costs and/or increasing customer service. The student will also learn about the role of IT (ERP and APS systems) within supply chain management and the different forms of partnership companies can use with relation to their suppliers and customers. Other important areas to be considered are Inventory management and logistics. The student will also gain knowledge of the consequences of marketing decisions on supply chain management.

By the end of this module the students (including would-be retail entrepreneurs and existing ones) will be able to apply the theory to concrete business situations and to analyze for enhancement of a supply chain.

HIGHLIGHTS OF THE MODULE

Module 1.1 : Learning Objectives
Module 1.2 : Introduction
Module 1.3: What is Project Management?
Module 1.3.1 : What is a Project?
Module 1.3.2 : Characteristics of a Project
Module 1.3.3 : What is a Project Manager?
Module 1.3.4 : Project Managers Step-by-Step Processes
Module 1.3.5 : Roles and Responsibilities of a project manager
Module 1.4 : Communicating Stakeholders’ Roles
Module 1.5 : Phases and Processes of Project Management
Module 1.6 : Essence of Time for Project Management
Module 1.7 : Project Management Plan
Module 1.7.1 : Reasons for Project Management Use
Module 1.8 : Managing a Project
Module 1.9 : Project Reporting
Module 1.10 : Project Management Approaches
Module 1.11 :Project Manager’s Techniques
Module 1.12 : Business Requirement and Project Managers
Module 1.12.1 : Project Requirement Management
Module 1.12.2 : Best Practices for Requirement Gathering
Module 1.12.3 : Project Stakeholders and Scope
Module 1.12.4 : Types of Requirement

BENEFITS

This module will prepare students, project managers and organizations to important project management issues involving setting up the project requirements, creating the plan, interviewing management, securing the completion date, interviewing stakeholders, elements of the project, project expectations, securing the completion date, project approach, establishing project priority and others.

HIGHLIGHTS OF THE MODULE

Module 2.1 : Learning Objectives
Module 2.2 : Introduction
Module 2.3: The Project Organization Structure
Module 2.3.1 : Factors in Designing a Project Structure
Module 2.3.2 : Types of Project Organization Structure
Module 2.4: Management Styles
Module 2.5 : Project Government Systems
Module 2.6 : Power for Project Managers
Module 2.6.1 : Types of Project Power
Module 2.7 : Rules of Effective Delegation
Module 2.7.1 : Importance of Delegation
Module 2.7.2 : Skills for Effective Delegation
Module 2.8 : Project Management Challenges
Module 2.9 : Project Management VS Alliance Management
Module 2.9.1 : Similarities Between Alliance Topic and Project Management
Module 2.9.2 : Differences Between Alliance Management and Project Management
Module 2.9.3 : Challenges of Project Management and Alliance Management
Module 2.9.4: The Role of Alliance Manager
Module 2.9.5 : The Project Manager as Alliance Management
Module 2.10 : The Project Manager as Sales Person
Module 2.10.1 : The Role of Professional Salespeople
Module 2.10.2 : Types of Sales Positions
Module 2.11 : Project Estimating

BENEFITS

Offering this module will enable you to be abreast with the project structure of the organization, and help project managers know how to use the project management power, the role of project salespeople. Project managers will also discover the best way to delegate tasks and duties, define the project purpose, deals with challenges associated with project management, creates the communication plan, determines the project estimate (time and cost), and creates management alliances.

HIGHLIGHTS OF THE MODULE

Module 3.1 : Learning Objectives
Module 3.2 : Introduction
Module 3.3: What is Project Communications Management
Module 3.3.1 : The Processes of Project Communications Management
Module 3.3.2 : Tools and Techniques for Communications
Module 3.4 : Identify Stakeholders
Module 3.4.1 : Stakeholders Process Elements
Module 3.4.2 : Stakeholders and their interest: Meaning
Module 3.4.3 : Reasons for identification and Analysis of Stakeholders and their Interest
Module 3.4.4 : Stakeholder Analysis
Module 3.4.5 : Stakeholder Management
Module 3.5 : Involving Key Influential in the Initiative
Module 3.5.1 : How Project Managers identify and meet influential people
Module 3.5.2 : When do Project Managers involve Influential people
Module 3.5.3 : How Project Managers involve Influential people
Module 3.6 : Potential Stakeholders
Module 3.6.1 :Key Stakeholders
Module 3.6.2 : When to identify Stakeholders and their interest
Module 3.6.3 : Identifying Stakeholders: Inputs, Tools and Techniques and Outputs
Module 3.7 : Tools and Techniques of Identifying Stakeholders
Module 3.8 : Communications Planning Outputs
Module 3.9 : Risk Management Plan Inputs and Tools
Module 3.9.1 : The Project Risk Management Process
Module 3.9.2 : Project Risk Management Values
Module 3.9.3 : Plan Risk Management: Inputs
Module 3.10 : Causes of Project Failures
Module 3.11 : Measures of Project Success

BENEFITS

This module will provide information to project managers and project teams (current or future) that will help with their risk management efforts in the following ways:

• Provide a consistent methodology for performing project risk management activities.
• Provide try and tested techniques and tools for project risk management.
• Identify data requirements for risk analysis input and output.
• Provide guidance on how to proactively respond to risks.

Also the module will provide and in-depth knowledge as to how to identify and manage project Stakeholders/Influential people. Direct benefit will also include identification of certain pitfalls that causes project failure.

HIGHLIGHTS OF THE MODULE

Module 4.1 : Learning Objectives
Module 4.2 : Introduction
Module 4.3: Essentials of Managing a Project Team
Module 4.3.1 : Creating and Maintaining a Team Identity
Module 4.3.2 : Accountability from Team Members
Module 4.3.3: Working with a Micromanager
Module 4.3.4 : Confirming Team Members’ Participation in a project
Module 4.3.5 : Developing the Project Team
Module 4.3.6 : Specifying Team Member Roles and7 Procedures
Module 4.3.7 : How Project Managers Help Teams Function well
Module 4.3.8 : Project Management: How to Motivate Team Members
Module 4.3.9 : Keeping the Commitment of Project Team Members
Module 4.3.10 : Motivating Project Team: Feedback and Rewards
Module 4.4 : Leadership Qualities of a Project Manager
Module 4.4.1 : Building and Managing an Effective Project Team
Module 4.5 : Project Quality Management
Module 4.5.1 : Quality Control
Module 4.5.2: Challenges of Measuring Quality
Module 4.5.3 : Measuring Quality
Module 4.5.4 : Maintaining Quality
Module 4.5.5 : The Purpose of Management of Quality
Module 4.6 : Evaluating Project Team Performance
Module 4.6.1 : Ways Project Managers Evaluate their Team

BENEFITS

This module will equip students who aspire to manage projects upon successful completion. It will also afford every project manager the opportunity to:

• Highlight the importance of relationships with the team, functional managers, customers, all stakeholders.
• Understand the definition and characteristics of a high performance team.
• Develop strategies for developing and reinforcing high performance teams.
• Build teaming skills, including communications, negotiations, and conflict resolution.
• Understand and use the best practice standards when planning projects.
• Know why monitoring is key to successful implementation and management or projects.
• Be able to create a monitoring plan, write clear terms of reference for evaluations.
• Be able to write professional and useful evaluation reports.

HIGHLIGHTS OF THE MODULE

Module 1.1 : Module Objective
Module 1.2 : Introduction
Module 1.3: What is Event Management
Module 1.3.1 : The Event Manager
Module 1.3.2 : The Role of an Event Manager
Module 1.3.3 : Traits and Skills of an Event Manager
Module 1.3.4 : Responsibilities and Duties of Event Manager
Module 1.4 : Events Coordinator
Module 1.4.1 :Roles of an Event Coordinator
Module 1.5 : Event Planning Process
Module 1.5.1 : The Event Concept
Module 1.5.2 : Communicating the Vision and the Mission
Module 1.5.3 : Setting SMART Objective
Module 1.5.4 : SWOT Analysis: Strength, Weaknesses, Opportunities and Threats
Module 1.5.5 : Other Initial Considerations: Choosing the Date and Time
Module 1.5.6 : The Event Action Plan Types of Event
Module 1.6 :Types of Events
Module 1.7 : Event Business Planning
Module 1.7.1 : Sections of the Business Planning
Module 1.8 : Setting up the Event Team
Module 1.9 : Budgets and Financial Management
Module 1.10 : Event Fundraising
Module 1.10.1 : Potential Funding and Income Source
Module 1.10.2 : The Period of Fundraising Process
Module 1.10.3 : Approaching Event Sponsors
Module 1.10.4 : The Sponsorship Proposal
Module 1.11 : The Event Programme
Module 1.11.1 : The Programmed Activity Time
Module 1.12 : Legal Issues in Event Management
Module 1.12.1 : Organizational Structure and Legal status
Module 1.13 : Event Contracts and Agreements
Module 1.13.1 : Agreements with Key Partners
Module 1.13.2 : Licenses and Permissions

BENEFITS

After successful completion of the module the student will be abreast to:

• Know the various techniques in seeking sponsorship and fundraising;
• Show deep knowledge of the issues and impacts of funding mechanisms, financial resources, budgeting and its application to events management;
• Use events management principles in a practical scenario and demonstrate competence in the techniques employed;
• Apply knowledge of marketing and infrastructural requirements to an event;
• Reflect upon their ability to operate in an individual and team based environment;
• Analyze and evaluate individual and team performance in running the event;
• Collect and evaluate customer feedback in informing event success and any local legacies.
• This module will provide students with the demonstrable skills and knowledge needed to perfectly plan, organize, manage, implement, monitor and evaluate special events.

HIGHLIGHTS OF THE MODULE

Module 2.1 : Learning Objectives
Module 2.2 : Introduction
Module 2.3: What is Event Planning? Four unique perspectives from event planning experts
Module 2.4 : Planning Special Events: Blueprint for Success
Module 2.4.1 :Steps in Event Planning
Module 2.4.2: Purpose of an Operational Plan
Module 2.4.3 : The Event Manager’s Role in Operational Planning
Module 2.5 : Event Planning: Event Purpose and Concept
Module 2.6 : Event Marketing Plan
Module 2.6.1 : Event Marketing Activities
Module 2.6.2 : Organizing a Media Event
Module 2.6.3 : Steps for Organizing a Media Event
Module 2.7 : Event Promotion
Module 2.7.1 : Tools of Promotion
Module 2.8 : Planning for Welfare Service
Module 2.9 : Planning For Event Sponsorship
Module 2.10 :Planning the Event Teams
Module 2.10.1: Event Planning and preparation

BENEFITS

On successful completion of the module the student will be able to:

• Demonstrate knowledge of the issues and impacts of funding mechanisms, financial resources, budgeting and its application to events management;
• Apply acknowledge of marketing and infrastructural requirements to an event;
• Identify the appropriate legislation and regulations pertaining to the event industry, especially with regard to risk, health & safety, and its impact upon events management;
• Implement events management principles in a practical scenario and show competence in the techniques employed;
• Reflect upon their ability to operate in an individual and team based environment;
• Analyze and evaluate individual and team performance in running the event;
• Collect and evaluate customer feedback in informing event success and any local legacies.

HIGHLIGHTS OF THE MODULE

Module 3.1 : Module Objective
Module 3.2 : Introduction
Module 3.3: Event Planning and Management
Module 3.3.1 : Health and Safety Management
Module 3.3.2 : Health and Safety Policy
Module 3.3.3 : Planning for Event Safety
Module 3.4 : The Phases of an Event
Module 3.5 : The Event Risk Management
Module 3.5.1 :Steps of Assessing Risk Associated with an Event
Module 3.5.2 : Organizing for Safety
Module 3.5.3 : Monitoring Safety Performance
Module 3.6 : Venue and Site Design
Module 3.6.1 : Site Suitability Assessment
Module 3.7 : Pre-design data Collection and Appraisal
Module 3.7.1 : Site-design Considerations
Module 3.8 : Production Infrastructure and Backstage Requirement
Module 3.8.1 :Fire Safety
Module 3.9 : Major Incident Planning (Emergency Planning)
Module 3.9.1 : Emergency Planning
Module 3.9.2 : Preparation of Major Incident Plans
Module 3.9.3 : Training, Exercising and Testing
Module 3.9.4 : Emergency Service and Local Authority Responsibilities
Module 3.10 : Event Safety Communication
Module 3.10.1 : Perspectives in Event Safety Communication Issues
Module 3.10.2 : Event Communication Procedures
Module 3.10.3 : Public Information and Communication
Module 3.11 : Crowd Management
Module 3.11.1 : Audience Profile and Crowd Dynamics
Module 3.12 : Transport Management
Module 3.12.1 : Vehicle Packing and Management
Module 3.13 : Event Structures
Module 3.13.1 : Choosing the Location

BENEFITS

The objective of this module is to help event managers plan for and manage their event safely. It explains the principles that underpin good health and safety management and sets out a basic approach that event managers may wish to adopt to manage safety at events

By the end of this module, students will be able:

• To understand key health, safety and risk management.
• To evaluate the health, safety and risk legal and moral obligations associated with managing events.
• To explain the process of risk management at events.
• To analyze in detail three of the key risks associated with events.

HIGHLIGHTS OF THE MODULE

Module 4.1 : Module Objective
Module 4.2 : Introduction
Module 4.3: Human Resource Management in Event Industry
Module 4.3.1 : Planning Process for Human Resources for Events
Module 4.3.2 :Event Approach to Leadership
Module 4.3.3: Principles of Effective Project Leadership
Module 4.4 : Event Management Process
Module 4.4.1 : Objective, Environmental Search and Information-gathering
Module 4.4.2 : Operational Planning and Demand
Module 4.4.3 : Financial Planning in Event Industry
Module 4.5 : Event Marketing
Module 4.5.1 : Marketing and Public Relations (PR)
Module 4.5.2: Elements of Event Marketing
Module 4.5.3 : Event Marketing Mix (7ps)
Module 4.5.4 : Determinants of Event Marketing (Five Ws)
Module 4.5.5 : Marketing and Promotion
Module 4.5.6 :Developing the Event Marketing Strategy
Module 4.5.7: Marketing Planning of Event Industry
Module 4.5.8:8 Implementation and Evaluation of Event Marketing Plan
Module 4.6: Technology for Event Management
Module 4.6.1: The Role of Information Technology in Event Management
Module 4.6.2:Event Communication
Module 4.7: Event Monitoring and Evaluation
Module 4.7.1: Post Event Evaluation
Module 4.7.2: Tools and Techniques of Event Evaluation
Module 4.7.3:Reasons for Event Evaluation
Module 4.8: Event Logistics
Module 4.8.1: Logistics Scope and Models
Module 4.8.2:The Requirements System
Module 4.8.3: Logistics Management
Module 4.8.4: Logistic Organization
Module 4.8.5: Criteria for Logistics Decision Making Evaluation

BENEFITS

At the end of this module, the student will be able to get abreast with the various event principles and practice for future effective management. In this module, the student will attain knowledge in event management, human resource management in the event industry, and role of information technology in event management.

HIGHLIGHTS OF THE MODULE

Module 1.0 : Learning Objectives
Module 1.1 : Fundamentals of Public Relations
Module 1.2: Historical Development of PR
Module 1.3 : Role of Public Relations
Module 1.4 :The Nature of Public Relations
Module 1.5 : Theoretical Basis for PR
Module 1.6 : The Public and Public Opinion
Module 1.7 : Management and Organization
Module 1.7.1 :The Organizational Context
Module 1.7.2 : Public Relations Tasks
Module 1.7.3 : PR and Other Organizational Functions

BENEFITS

After studying this module, the student should be able to:

• Identify the key definitions of public relations used in practice today.
• Recognize the debates the nature of public relations and what it means
• Understand the origins of public relations in the science of public opinion
• Describe the key features in the history of public relations
• Understand the social and cultural dynamics that led to the emergence of the profession in these countries
• Understand the theoretical basis supporting the practice of PR.
• Identify some key tasks of Public Relations
• Distinguish between Public relations and the other organizational functions.
• Describe the principal external influences that contextualize public relations activity overall
• Analyze the external environment, select those factors relevant to any particular organization and evaluate their impact using appropriate theories and analytical tools
• Identify the principal internal influences that affect the status and nature of public relations activity.

HIGHLIGHTS OF THE MODULE

Module 2.0 : Learning Objectives
Module 2.1 : Persuasion
Module 2.2: Persuasion and Communication
Module 2.3 : Research in PR Writing
Module 2.4 :Emails, Memos, Letters, Reports
Module 2.5 : Backgrounders and Position Papers
Module 2.6 : Publicity Materials to the Mass Media
Module 2.7 : Ethical and Legal Responsibilities

BENEFITS

This module is directed at helping the student appreciate the importance of effective public relations writing. Because writing occupies a fundamental activity of every public relations practitioner, this module offers a detailed presentation on the essential areas in PR writing.

After reading and studying this module, the student should be able to:

• Describe persuasion, and explain its importance in PR writing.
• Identify and explain the processes involved in persuasion.
• Understand the differences between persuasion and communication and how to incorporate persuasion throughout the communication process
• Describe and distinguish among the various means such as emails, memos etc. employed in PR writing as well appreciate their significance to the PR practitioner.
• Understand the function of research in PR writing.
• Describe what backgrounders and position papers are and what importance they serve in PR writing.
• Identify and describe the various publicity materials employed in PR activities and their importance to the PR practitioner.
• To discuss some of the main influences on the PR practitioner faces in terms of ethical responsibilities.

HIGHLIGHTS OF THE MODULE

Module 3.0 : Learning Objectives
Module 3.1 : Communication Planning
Module 3.2: Systems Context of Planning
Module 3.3 :Elements of the Planning Process
Module 3.4 :Public Relations Research
Module 3.5 : The Research Function in Campaigns
Module 3.6 : Corporate Public Relations
Module 3.7 : PR and Marketing
Module 3.8 :Integrated Market Communication
Module 3.9 : Corporate Social Responsibility

BENEFITS

After studying this module, the student will be able to:

• Describe communication planning
• Analyze the systemic nature of planning in PR
• Identify and understand the various elements involved in the planning process.
• Understand the role of research in public relations practice, why planning is important for public relations programs.
• Identify what research is required to underpin sound program.
• Appreciate the need for ongoing research and the cyclical pattern of PR research.
• Determine appropriate program objectives
• Realize when it is best to go outside to an individual or firm for research needs./li>
• Evaluate secondary research and determine its use in a PR situation
• Know how to do primary research for PR fact finding.
• Understand the role of research in planning campaigns
• Identify the significant differences between PR and Marketing
• Identify the significant differences between PR and Marketing

HIGHLIGHTS OF THE MODULE

Module 4.0 : Learning Objectives
Module 4.1 : Corporate Image and Corporate Identity
Module 4.2 : Organizational Identity Program
Module 4.3 :Media Relations
Module 4.4: Strategic Conflict Management
Module 4.5 : Issues Management
Module 4.6 : Crisis Management
Module 4.7 : Public Affairs
Module 4.8 : Ethics and Professionalism

BENEFITS

After studying this module, the student should be able to:

• Understand the importance of promoting the image of an organization.
• Differentiate between an organization’s image, reputation and Identity.
• Identity the role of the public relations practitioner in media relations.
• Explain the concept of strategic conflict management and its importance in reputation management.
• Understand what issues management is, as well as the crucial steps to be taken in managing corporate issues.
• Explain how public relations techniques are used in crisis situations.
• Understand the importance of urgency in crisis management.
• Appreciate the importance of public affairs as a public relations activity.

HIGHLIGHTS OF THE MODULE

Module 1.1 : Module overview
Module 1.2 : Module Introduction
Module 1.3: What is advertisement
Module 1.4 :Advertising Effectiveness
Module 1.5 :Functions of advertisement
Module 1.6 : Types of advertisement
Module 1.7 : Advertising agencies
Module 1.8 : Ethics in advertisement
Module 1.9 :Persuasion in Advertisement
Module 1.10 : Impact of advertisement on human perception.

BENEFITS

This module seeks to deliver a comprehensive foundation on the topic of advertising. It outlines topics including; the dissimilar definitions and understanding of the topic advertising, advertising concepts, functions of advertisement, ethics in advertisement, impact of advertising on the human perception, advertising agencies types of advertisement and persuasion in advertisement. Upon completion of the topics in this module, the students will grasp the whole idea, reason, the concept and practical knowledge of advertising in the area of the topics listed above; they will also get to know how to build good advertising skills that is relevant to the current advertising trends on the global marketplace. In the course of the lecture, students would be requested to deliver their understandings both as consumers and advertisers displaying skills like persuasion, while paying heed to ethics in the process. Lessons will be practical in a way that students would be asked to explore various activities using advertising skills as persuasion. For instance, Students will explore the act of persuasion in advertising thus – getting attention, generating interest, creating a desire for change and to encourage action- in as much as persuasive advertising is important for driving revenue and profit growth. Students will analyze the idea of a small business using persuasive advertising in a one on one setting; they will also be given the chance to study other media channels like the print media, television and also the internet. Students will study about perception, its importance, exposure and how to alter perception. Students will also understand that advertising is the best way to communicate to the customers. Advertising helps informs the customers about the brands available in the market and the variety of products useful to them. Advertising is for everybody including kids, young and old. It is done using various media types, with different techniques and methods most suited.

HIGHLIGHTS OF THE MODULE

Module 2.1 : Study Objective
Module 2.2 : Introduction
Module 2.3 : The Advertising Media Industry
Module 2.4 : Tools of Media in Advertising
Module 2.5 : Newspaper Advertising
Module 2.6 : Magazine Advertising
Module 2.7 :Print Media Advertising
Module 2.8 : What is Broadcast Media
Module 2.9 : Television Advertising
Module 2.10 : Radio in Advertising
Module 2.11 : Film and Video in Advertising
Module 2.12 : Internet Advertising

BENEFITS

By the end of the lesson Students understanding will be enlightened in the area of advertising in general and advertising media in particular. Students will gain knowledge, skill and the proficiency with regards to the various advertising mediums such as newspaper, magazines, and broadcast media – according to the dictionary of marketing terms broadcast media can be defined as electronic instrumentation of radio and television, including local radio and television stations, radio and television network, and cable television’s systems. Students will learn from these topics to be able to make informed choices and also make relevant decision when it comes to choosing an advertising medium for a defined economy due to their understanding of the subject.

Students will also learn how strategically developed advertising impacts the mass media, how it is used by consumers in making purchase decisions, and how it is controlled and regulated. This lesson will also expose students to the methods by which companies use message creation tactics and message delivery systems to influence and persuade consumers.

Students will conduct in class research assignments to gain insights and create all-encompassing media plans that include a strategy, ratings and costs. They will then combine this knowledge with the art of persuasive storytelling to create concepts and craft copy for various media, including digital, outdoor, print, radio TV, Newspaper and magazine Advertising. students will also learn about the multiple advertising channels which means more accessibility of brand message thus when one advertises their product through multiple channels or means, the advantage is that the brand message is exposed to a maximum number of target groups and as a result, it provides the advertiser a striking chance to communicate the brand message easily with the desired impact. And an easily accessible brand message is remembered by customers. Therefore, it is an asset for an advertiser to decide to advertise his product through multiple channels of advertising to make it easily accessible to potential customers. All these topics are designed to equip the student with the relevant knowledge about advertising media.

HIGHLIGHTS OF THE MODULE

Module 3.1 : Study Objective
Module 3.2 : Introduction
Module 3.3: Advertising Campaign
Module 3.4 :Advertising Media Planning
Module 3.5 :Advertising Media Planning Process
Module 3.6 : Writing a Radio Copy
Module 3.7 : Writing a Television Copy
Module 3.8 : Writing a Web Copy
Module 3.9 :Writing Effective Ad Copy
Module 3.10 : Copy Testing In Advertising

BENEFITS

This study is focused on copywriting in advertising; at the end of this study, students will know what an advertising copy is; which is the text used in an advertisement, be it in print form, radio, television or some other form of advertisement. The text so used can be in the form of dialogs, some catchy phrase, an organization’s slogan or any word. Students will also learn the relevance of the various ad copies the essentials that go into writing a good ad copy and how to skillfully write a good advertising copy which has the potential of achieving tremendous results. To that effect students will take practical class assignments with regards to writing a good ad.

Afterwards students will learn how to edit an ad title and copy with the aim of improvingthe click through rate of an ad by adding such skills as a good number of key words in the advertisement copy title which has the ability to increase the ads quality by 75% and further in the ad description by 44%.Using them together simultaneously proved synergistic, increasing ad quality by 110 percent.

HIGHLIGHTS OF THE MODULE

Module 4.1 : Study Objectives
Module 4.2 : Introduction.
Module 4.3 : Marketing functions in advertising
Module 4.4 :Sales functions in advertising.
Module 4.5 : Endorsements or sponsorships in advertising.
Module 4.6 : Public Relations in Advertising
Module 4.7 : Retail Marketing Advertising
Module 4.8 : Social Marketing Advertising
Module 4.9 : Integrated Marketing Advertising
Module 4.10 : Evaluating Advertising Effectiveness

BENEFITS

This module focuses on advertising sales promotion, students are going to study about Sales promotion thus it is one of the many tools used in a retailer’s promotional mix. Students will further understand the Sales promotional tactics which include contests, coupons, freebies, loss leaders, point-of-purchase displays, premiums, prizes, product samples, and rebates. . The objectives of a sales promotion will also be treated students will learn how it is used to increase consumer demand, stimulate market demand, to get potential buyers to heed a call to action, increase the size of purchases and improve product availability using media and non-media marketing communications. Further study, will include Sales Promotion Techniques – Sales promotions can be directed to consumers, sales employees, or other retailers. The big idea is to equip students with relevant real life understanding into the subject matter so they will experience firsthand the different duties and responsibilities involved in running a business. And be able to run effective marketing and sales advertising Students will also understand how marketing relates to the real world and how a business must be properly marketed.

HIGHLIGHTS OF THE MODULE

Module 1.1 : Learning Objective
Module 1.2 : Introduction
Module 1.3: What is social care?
Module 1.4 :Social Pedagogy
Module 1.5 :The practice of Social Pedagogy
Module 1.6 :Social work and Social Pedagogy
Module 1.7 : Community Development and Social Pedagogy
Module 1.8 : Adult Education and Social Pedagogy
Module 1.9 :Academic and Professional Uncertainties
Module 1.10 : Social Pedagogy as Academic Discipline
Module 1.11 : Social Pedagogy in Slovakia
Module 1.12 : Social Pedagogy as a way of Working with older people.

BENEFITS

The immediate aim of this module is to make readers widen their appreciation and understanding of social care which is also referred to as social pedagogy

Students at the end of this module shall equip themselves with the under listed topics within the field:

• The notion of social care which brings out some of the answers to the basic questions asked by students, practitioners and others.
• Definition of social care practice
• The history of social care/ social pedagogues
• Role of social care providers and pedagogues
• Disciplines making up social pedagogy

HIGHLIGHTS OF THE MODULE

Module 2.1 : Learning Objectives
Module 2.2 : Introduction.
Module 2.3 : What is a theory?
Module 2.4 : Piaget’s Constructivist’s Theory
Module 2.4.1 : General Orientation to the Theory
Module 2.4.2 : Methodology
Module 2.4.3 : Description of the Stages
Module 2.4.4 : Concept of Object Permanence
Module 2.4.5 : Characteristics of the Period
Module 2.4.6 : Applications
Module 2.4.7 : Evaluation of the Theory
Module 2.4.8 : Implications of Piaget’s Theories
Module 2.5 : Vygoysky’s Sociocultural Theory
Module 2.5.1 : Implications’s of Vygotsky’s Sociocultural Theory
Module 2.6 : Engaging in dialogue

BENEFITS

In general this module intends to make readers know what theories are and further looks at some developmental and learning theories used in social pedagogy. It brings to light that, social pedagogy is built and operates on current research in the social sciences generally. The lectures initially will focus on explaining theories and then consider more closely the influence of this theories on social experiences on behaviour.

biographies are also looked in to. After the biographies comes a general orientation to the theory, then a description of the stages and other developmental changes, followed by a discussion of the mechanisms of development. The next sections relate cognitive-structural theory to the critical issues of development and address applications of the theory. Then, an evaluation of each theory. This module aims to equip leaders on the following:

• Know what theories are in social pedagogy
• Determinants of theories
• Piaget’s Theory of Learning
• Vygostsky Learning Theory
• Application of Learning theories in Social Pedagogy

HIGHLIGHTS OF THE MODULE

Module 3.1 : Learning Objective
Module 3.2 : Introduction
Module 3.3: The Origin of Community Development
Module 3.3.1 :Exploration Of A Model For Community Development
Module 3.4 :What Is A Community?
Module 3.4.1 : Types of Communities
Module 3.5 :Sense Of Community
Module 3.5.1 : Four Elements of Sense of Community
Module 3.5.2 : Membership
Module 3.5.3 : Elements of the Psychological Sense of Community
Module 3.5.4 : Mutual influence of Community on Individuals, and Individuals on community
Module 3.6 : The Importance Of Community
Module 3.7 : Social Capital
Module 3.8 : Are Communities Declining?
Module 3.9 : Strategic Planning & Visioning
Module 3.10 :Community in addition to Development
Module 3.10.1 : Community Development And Economic Development
Module 3.11 : Theories about Community
Module 3.12 : The tradition of Social Pedagogy
Module 3.13 : The Tradition of Community Development
Module 3.14 : Principles for Community Development
Module 3.15 : Community Development Process

BENEFITS

Module three intends to develop the knowledge of readers in community development by introducing them to the discipline. The lectures from the beginning focus on history of community development and then consider more closely what community is, as well as development.

Students at the end of this module shall be equipped with the following topics within the field;

• History of community development
• What a community is
• Sense of community
• Process of community development
• Introduction to evaluation

HIGHLIGHTS OF THE MODULE

Module 4.1 : Learning Objective
Module 4.2 : Introduction.
Module 4.3 : Evaluation
Module 4.4 :Results-Based Accountability
Module 4.5 : The Logic of Program Evaluation
Module 4.6 :A Four-Step Model of Program Evaluation
Module 4.7 : Mentoring: A Program Evaluation Perspective
Module 4.7.1 : Linking Program Evaluation to Program Development
Module 4.8 : Empowerment Evaluation
Module 4.9 : EE Principles
Module 4.10 : Learning, Training and Standards
Module 4.10.1 : Features of Community Development Learning
Module 4.11 : Community Development And Health
Module 4.11 : How Community Development Promotes Better Health and Addresses Health Inequalities

BENEFITS

This final module is meant to develop an appreciation and understanding of the need for evaluation. To ensure a firm and practical hold on the area of evaluation, practical scenarios have been given to ensure that, the discussing on evaluation does not look abstract to readers. The module goes further to look at other interesting areas like how community development can be used in the management of health. Interestingly, this module gives an overview of why health is a concern of community development and antipoverty organizations. It defines health and outlines some of the key factors that determine a population’s health.
It further defines a community development approach to health and outlines the benefits of adopting a community development approach to promote health and address health inequalities. This module is structured to ensure that, at the end of reading, learners will have a firm grip on the following:

• The importance of evaluation in community development
• How to determine the effectiveness of community development using different evaluation models
• Community development and how it is applied to health
• Organize community development programme.

HIGHLIGHTS OF THE MODULE

Module 1.0 : Learning Objectives
Module 1.1 : Definition of Sociology
Module 1.1.2: Five Key Concepts of Sociology
Module 1.1.3 :Sociology as a Discipline
Module 1.1.4 :Sociology as Science
Module 1.2 : Theories of Society
Module 1.3 :Functionalism
Module 1.4 : Conflict Perspective
Module 1.5 : Interactions
Module 1.6 : Views on Human Behaviour
Module 1.7 : Sociological Research
Module 1.8 : Major Research Designs
Module 1.9 : Ethics in Research

BENEFITS

• Define the sociological perspective, and explain its significance in understanding human behavior.
• Describe the differences among the major social sciences, and indicate how they differ from sociology.
• Discuss the factors that led to the emergence of sociology in the middle of the nineteenth century in Europe
• Identify, explain and distinguish among the three major theoretical perspectives: symbolic interactions, functional analysis, and conflict theory. Name the major contributors in each perspective.
• To introduce the subject of sociology and some basic sociological concepts.
• History of community development
• To discuss some of the main influences on contemporary sociology.
• Identify and discuss the steps in the research procedure.
• Describe the research designs used by sociologists, and indicate how one decides which one to use
• Discuss the purpose of sampling, and distinguish among the kinds of samples.

HIGHLIGHTS OF THE MODULE

Module 2.0 : Learning Objective
Module 2.1 : Culture and Society
Module 2.2 : The Elements of Culture
Module 2.3 : Development of Human Societies
Module 2.4 :Socialization
Module 2.5 : The Theoretical Perspectives
Module 2.6 :Variations in Socialization
Module 2.7 : Agents of Socialization
Module 2.8 : Social Structure
Module 2.9 : Social Interaction

BENEFITS

This module focuses on the interplay between social behaviour and social structure. After reading and studying this module, the student should be able to:

• Define culture and explain its material and nonmaterial components.
• Discuss the symbolic components of culture, including language and gestures.
• Define the following terms: values, norms, sanctions, folkways, mores and taboos.
• Compare and contrast dominant culture, subcultures, and countercultures.
• The importance of evaluation in community development
• Define socialization
• Explain and distinguish between the theories of social development by Charles H. Cooley, George H. Mead, Jean Piaget, and Sigmund Freud.
• List and describe the influence of each agent of socialization on individuals.
• Define the term resocialization and give examples of involuntary and voluntary re-socialization.
• Discuss social structure and explain why one’s location in this structure affects that person’s perceptions, attitudes, and behaviors
• State the key assumptions of the symbolic interaction perspective regarding social life.
• • List and describe the influence of each agent of socialization on individuals.
• • List and describe the influence of each agent of socialization on individuals.

HIGHLIGHTS OF THE MODULE

Module 3.0 : Learning Objective
Module 3.1 : Social Stratification
Module 3.2 : Perspectives on Stratification
Module 3.3: Societal Functions and Stratification
Module 3.4 :Race and Ethnic Stratification
Module 3.5 :Gender Stratification
Module 3.6 : The Family and Marriage
Module 3.7 :Religion
Module 3.8 :Education
Module 3.9 : The Economy

BENEFITS

This module broadly introduces us to social inequality and social institutions. The first part offers an explanation on the emergence of inequality and divisions in society. The second part discusses the institutions of society and their functions in promoting the sustenance of society.

After reading and studying this module, the student should be able to:

• Define social stratification and briefly discuss the four major systems of social stratification.
• Distinguish between the caste and class systems. Give examples of each.
• State the relationship between gender and social stratification
• Briefly explain the sociological perspectives on social stratification.
• Identify the basic assumptions of Marx regarding what determines one’s social class.
• • State the basic assumptions of functionalists like Davis and Moore
• Trace the transformation of the economic systems through each of the historical stages and state the degree to which social inequality existed in each of the economies
• State the essential features of capitalism and explain why ‘pure’ capitalism does not exist.
• Describe the essential components of socialism
• Distinguish among the three economic sectors and describe the signs which mark the society’s movement into the post-industrial stage
• Contrast the functional and conflict perspectives on economic life

HIGHLIGHTS OF THE MODULE

BENEFITS

This Module examines the relationships between conformity, deviance and social control. When does conformity verge on deviance? How does a society manage to control its members and convince them to conform to its rules and laws? What are the consequences of deviance? It again analyses the informal and formal mechanisms societies use to encourage conformity and discourage deviance.

HIGHLIGHTS OF THE MODULE

Module 1.1 :Module Objective
Module 1.2 : Introduction
Module 1.3 : What is a Crèche?
Module 1.3.1 :Aims of Crèche Management
Module 1.3.2 :Types of Crèches
Module 1.3.3 : Determinants of Safety and Reliability of Crèches
Module 1.3.4 :Making the Right Choice – Crèche Selection
Module 1.3.5 :Timings of Crèches?
Module 1.3.6 : Expectation of Parents at the Crèche?
Module 1.4 : Communicating about Children’s Learning
Module 1.5 : Principles of Crèche (Early Childhood Education) Management
Module 1.6 : Code of Ethics for Crèche Management
Module 1.6.1 : Forms of Ethical Considerations
Module 1.7 : Understanding Play and Child Development
Module 1.7.1 : Children’s Learning Development Through Play
Module 1.7.2 : Trends and Milestones in Child Development
Module 1.7.3 : Theories and Strategies that Facilitate Child Development
Module 1.7.4 :The Role of Play in Physical, Social, Language and Literacy Development
Module 1.7.5 : Importance of Play
Module 1.7.6 : Play and Technology
Module 1.7.7 : Play Deprivation
Module 1.8 : Creative Arts and Developmentally Appropriate Practice
Module 1.8.1 : Importance of Creative Arts in Early Childhood Classrooms
Module 1.9 : Child Care Centre Business Plan
Module 1.9.1 : Contents of a business plan?
Module 1.9.2 : Child Care Business Description

BENEFITS

Students at the end of this module will benefit in the following important areas:

• Acknowledge the importance of family involvement in all aspects of child care and education programs,
• Practically demonstrate awareness of the diverse roles of family members, staff and Administrators in the organization, planning and management of child care and education programs,
• Plan, organize and implement family-centred communication,
• Develop and implement plans for supporting parents by keeping them informed about program activities, child development and good childrearing practices,
• Describe best ways that childcare personnel can be supportive of the family’s efforts with the child
• Demonstrate an understanding of the effects of enrolment policies and procedures on relationships with families,
• Design a program that supports families with children with disabilities who are included in the classroom,
• Plan, organize and implement parent involvement activities,
• Demonstrate knowledge of community support systems, including public and private resources for families and how to access them.

HIGHLIGHTS OF THE MODULE

Module 2.1 : Module Objective
Module 2.2 : Introduction
Module 2.3 : Definition and Meaning of Child Care
Module 2.3.1: Importance of Child Care for Working Parents
Module 2.3.2 :Planning and Organization of Crèche
Module 2.3.3 :Steps in Operating a Crèche
Module 2.3.4 : Infrastructural Design Considerations and Process
Module 2.4 :Program Administration and Curriculum
Module 2.4.1 :Curriculum and the Care about Childcare Criteria Related to Programming
Module 2.5 : Human Resource Management
Module 2.5.1 : Scope of Human Resource Management
Module 2.5.2 : Factors Affecting HRM
Module 2.5.3 : Human Resource Management Functions
Module 2.5.4 : Relationship between Organizational Effectiveness and Human Resources Management
Module 2.6 : Building Partnerships between Families and Early Childhood Staff
Module 2.6.1 : Partnerships Building Blocks
Module 2.6.2 : Importance of Crèche Staff Working with Parents
Module 2.6.3 : Supporting Parents and Guardians to Undertake Educational Activities at Home
Module 2.6.4 :Parents as Educators within Early Childhood Education Settings
Module 2.6.5 : Principles of Effective Working Relationships
Module 2.6.6 : Views of Communication, Relationships, And Involvement
Module 2.7 : Views of Communication, Relationships, And Involvement
Module 2.7.1 : The Provision of Good Quality Childcare: Positive Effects of Childcare
Module 2.8 : Management and Leadership in Human Services
Module 2.8.1 : Management in Child Care Centres
Module 2.8.2 : Responsibilities of a Manager
Module 2.8.3 : RLeadership in Organizations
Module 2.8.4 : Theories about Leadership
Module 2.8.5 : School based Management and Leadership
Module 2.8.6 : Women and Leadership in Child Care Centre
Module 2.9 : A Social Systems Model for Child Care Centre

BENEFITS

The module will achieve the following purposes after completion:

Equip Managers including those new to management with comprehensive skills in the management of people, resources and activities. This module will serve as a framework in which students can acquire the requisite skills, knowledge and understanding relevant to be competent in management/supervisory positions.

HIGHLIGHTS OF THE MODULE

Module 3.1 :Introduction
Module 3.2 : Promoting Inclusion in Childcare Settings
Module 3.2.1 : Rationale for Inclusion
Module 3.2.2 :What is Inclusive Practice?
Module 3.2.3 :Supporting Inclusion: Decisions and
Actions

Module 3.2.4 : The Role of Partnerships
Module 3.2.5 :Child-adult Interactions
Module 3.3 :Safeguarding Children’s Welfare: Fundamental to Quality Crèche Management
Module 3.4 : Enterprise and Professional Development in Crèche Management Programs
Module 3.5 : Developing Interpersonal Skills in Children
Module 3.5.1 : Development of Social Skill in Children
Module 3.6 : Early Childhood Care Educational Programmes and Services Design: Quality is Key
Module 3.6.1 : Evidence from the Developed World
Module 3.6.2 : Evidence from the Developing
Module 3.6.3 : Definition and Meaning of Quality
Module 3.7 : Leadership and Management in Child Care Services
Module 3.7.1 : The Social, Legislative And Economic Context of Child Care Services
Module 3.7.2 :Director’s Day in Child Care Centre
Module 3.8 : Professional Leadership for Quality Child Care Services
Module 3.8.1 : Nature of Child Care within a Social
Module 3.9 : External Influences on Child Care Centre
Module 3.9.1 : Affordability, Accessibility and Quality of Child Care Services

BENEFITS

Students after learning this module will benefit in the following ways:

• To identify the management issues and responsibilities that directors face in their role,
• To explore how child care centre directors perceive their leadership role in the operation of child care services,
• To examine the perceptions of directors about the provision of quality child care services and the role of child care in the community characterized by social, legislative and economic context,
• To develop a model which integrates management responsibilities and leadership qualities to provide quality child care service.

HIGHLIGHTS OF THE MODULE

Module 4.1 :Module Objective
Module 4.2 : Introduction
Module 4.3 : Managing Challenging Behaviour in Schools
Module 4.3.1: Reasons Challenging Behaviour Occur?
Module 4.3.2 :Strategies for Promoting Positive Behaviour
Module 4.3.3 :Managing Challenging Behaviour
Module 4.3.4 : Managing Aggressive or Violent Misbehaviour
Module 4.4 :Early Childhood Classroom Management
Module 4.4.1 :Dealing with Children’s Emotions
Module 4.4.2 : Importance of Early Childhood
Module 4.5 :Child Nutrition in Child Care Centre
Module 4.5.1 : The Role of the Child Care Provider in Child Nutrition
Module 4.6 : Cost and Financing of Child Care Centres
Module 4.6.1 : Childcare Business Policies and Processes
Module 4.6.2 : Factors to consider in establishing a crèche
Module 4.7 : Health and Safety Policy in Crèche Management
Module 4.7.1 : Responsibilities for Health and Safety Policy Adherence
Module 4.8 : How Crèche Prepares Children for Primary School.
Module 4.9 :Operating a Quality Child Care Centre
Module 4.10 : Organizational Structures of Child Care Centre
Module 4.10.1 :Factors to Consider in quality practice.
Module 4.10.2 : Factors that contributes to the differences between child care directors and public principals
Module 4.11 : The Child Care Centre as a Business Organization
Module 4.11.1 : Staffing in Child Care

BENEFITS

Benefits of this module to the student may include, but not limited to the following:

• Identify and understand the costs to consider in establishing a childcare center,
• Identify income resources for a childcare center,
• Identify operating expenses for a childcare center,
• Develop and implement an effective marketing plan and publicity for the child care centre,
• Gain knowledge for the purpose of a budget and develop a sample budget suitable for a childcare center, with long and short term financial goals,
• Identify necessary financial records to be kept by the manager of a child care center,
• Show deep knowledge of legal requirements and professional standards in reporting child abuse and other domestic violence,
• Knowledge of the importance of social media and technology protocol for the running of the child care centre,
• Demonstrate overall leadership and organizational skills,
• Display knowledge of ethical conduct governing the childcare and education field by all center personnel (including volunteers).

HIGHLIGHTS OF THE MODULE

Module 1.0 :Learning Objectives
Module 1.1 : The Concept of Communication
Module 1.2 : Importance of Communication
Module 1.2.1 :Function of Communication
Module 1.3 :The Elements of Communication
Module 1.4 : The Role of Partnerships
Module 1.4.1 :Communication Models
Module 1.4.2 :Five Axioms of Communication
Module 1.4 : Communication Effects
Module 1.5 : The Concept of Mass Communication
Module 1.5.1 : Mass Communication Process
Module 1.6 : The Mass Media
Module 1.6.1 : Defining the Media
Module 1.6.2 : Media Characteristics
Module 1.7 : Media History
Module 1.7.1 : Media Determinants
Module 1.7.2 : Types of Mass Media
Module 1.7.3 :Mass Media Models
Module 1.8 : Role of the Media
Module 1.9 : How the Media Work
Module 1.10 : The Media and News Production

BENEFITS

This module has been developed to introduce the student to the fundamentals of communication and the mass media. It has been designed to help the student gain firsthand insight into the broader subject of Mass Media and to lay the foundation for learning new concepts and skills within media professions.

HIGHLIGHTS OF THE MODULE

Module 2.1 :Learning Objectives
Module 2.2 : Introduction to the Print Media
Module 2.3 : The Electronic Media
Module 2.4 : The New Age Media
Module 2.5 :The Media Industry
Module 2.6 :Media Relations
Module 2.7 : The Public Relations Process
Module 2.8 :Communication Channels & Media
Module 2.9 :The Publics in Public Relations
Module 2.10 :Media Technology

BENEFITS

This module builds on the knowledge acquired in the previous module as it seeks to lead the student into understanding the major types of the mass media. It focuses on how these media types function through mass communication in the broader context of the media industry. It serves to provide some technical knowledge on the instruments of the mass media.

HIGHLIGHTS OF THE MODULE

Module 3.0 :Introduction to Media Law
Module 3.1 : Tort of Defamation
Module 3.2 : Tort of Injurious Falsehood
Module 3.3 :Tort of Negligent Misstatement
Module 3.4 :Tort of Deceit
Module 3.5 : Copyright Law
Module 3.6 :The Criminal Law
Module 3.7 :Privacy and Confidentiality
Module 3.8 : Contempt of Court
Module 3.9 : Introduction to Media Ethics
Module 3.10 :Moral Principles of Ethical Behaviour
Module 3.11 : Ethical Pitfalls in the Ghanaian Media
Module 3.12 : Reasons for Ethical Violations

BENEFITS

Seeing that every profession is guided by some code of ethics, this module has been incorporated to arm the student with the necessary values and legal knowledge specific to the media profession. A comprehensive knowledge on media law and ethics is necessary for the student to be effective and efficient in the journalistic profession.

HIGHLIGHTS OF THE MODULE

Module 4.0 : Learning Objectives
Module 4.1 : Definition of Journalism
Module 4.2 : Elements of Journalism
Module 4.3 : Key Concepts in Journalism
Module 4.4 : What is News?
Module 4.4.1 : Characteristics of Good News
Module 4.4.2 : Types of News
Module 4.5 : The Reporter and Ethics
Module 4.6 : Newswriting & Reporting
Module 4.7 : News Gathering and Evaluation
Module 4.8 : News Delivery
Module 4.9 : Objectivity and Fairness
Module 4.10 : Verification and Accuracy
Module 4.11 : News Commercialization
Module 4.12 : Ethics of Journalism

BENEFITS

This final module has been designed to furnish the student with the knowledge and skills necessary for proper journalism. Under this module, the student will learnt to be abreast with the modus operandi adopted in all pursuits of journalism. Topics treated explores the core duties as well as core values of journalists as it pertains to news gathering, news evaluation, writing and reporting the news.

HIGHLIGHTS OF THE MODULE

Module 1.1 : Module Objectives
Module 1.2 : Introduction
Module 1.3 : Theories in Human Resource Management
Module 1.4 : What is Human Resource Management
Module 1.5 :Human Resource Management and Personnel Management
Module 1.5.1 : Philosophies of Human Resource Management
Module 1.5.2 :Objectives of Human Resource Management
Module 1.5.3 :Functions of Human Resource Management
Module 1.5.4 : Change to Human Resource Management
Module 1.5.5 :Roles of Human Resource Manager
Module 1.5.6 : Classification of HR roles in 21st Century
Module 1.6 : Human Resource Policies
Module 1.6.1 : The Importance of Human Resource Policies
Module 1.6.2 : Formulating Human Resource Policies
Module 1.6.3: Specific Human Resource Policies
Module 1.7 : Equal Employment Opportunity and Affirmative Action
Module 1.8 : Ethics and Corporate Responsibility
Module 1.8.1 : Need of Business Ethics
Module 1.8.2 : Sources of Ethics
Module 1.8.3 : Importance of Ethics
Module 1.8.4 : How to Manage Ethics at Workplace
Module 1.8.5 : Five Sources of Ethical Standards
Module 1.19 : Change Management
Module 1.19.1 : Steps to Effective Change Management for Human Resource
Module 1.19.2: Communication for Effective Change Management
Module 1.19.3 : Managing Change: The Role of HR

BENEFITS

By the end of this module, the learner should be able to:

• Define what is meant by the term ‘human resource management’
• Understand the roles of line managers and human resource managers in managing people
• Outline the range of activities with which practitioners of human resource management are likely to be involved
• Demonstrate how human resource management can make a difference by adding value to an organization
• Outline some of the current issues facing HR managers.
• Identify role of HR in Change Management
• Identify the appropriate relationship between HR and internal customers during a change project
• Explain the importance of change initiative
• Develop and implement strategies for managing change
• Conduct evaluation of change using appropriate analytical tools
• Develop strategic change report
• Explain the role of human resource policies in human resource management functions.
• Describe the human resource policy-making process.
• Develop effective human resource policy for an organization.
• Examine challenges of introducing human resource policy in an organization

HIGHLIGHTS OF THE MODULE

Module 2.1 : Objectives of the Module
Module 2.2 : Introduction
Module 2.3 : Definitions of the Human Resource Planning
Module 2.3.1: Nature of Human Resource Planning
Module 2.3.2 : Objectives of Human Resource Planning
Module 2.3.3 : Need for Human Resource Planning in an Organization
Module 2.3.4 : Human Resource Planning Model
Module 2.4 : Levels of Human Resource Planning
Module 2.4.1 : Barriers to Human Resource Planning
Module 2.4.2 : The Human Resource Planning Process
Module 2.5 : Phases of Human Resource Planning Process
Module 2.5.1 : Importance of Human Resource Planning Process
Module 2.6 : Factors Affecting Human Resource Planning Process
Module 2.6.1 : Strategic Human Resource Management(SHRM)
Module 2.6.2 : Making Strategic Value Choices
Module 2.6.2 : Job Design
Module 2.6.2 : Principles of Job Design
Module 2.6.2 : Methods of Job Design
Module 2.6.2 : Job Analysis
Module 2.6.2 : Methods of Job Analysis
Module 2.6.2 : Uses of Job Analysis
Module 2.6.2 :Steps in Job Analysis
Module 2.6.2 : Methods for Collecting Job Analysis Data
Module 2.6.2 : Knowledge Management (KM)
Module 2.6.2 : The Role of Technology in Knowledge Management
Module 2.6.2 : The Role of Human Resource in Relation to Knowledge Management
Module 2.6.2 : Human Resource Management in Knowledge Organizations
Module 2.6.2 : Importance of Knowledge Management
Module 2.6.2 : Knowledge Management and Organizational Structure

BENEFITS

After studying this unit, you will be able to:

• Understand the nature and need of HRP
• Able to gain information about different factors that affect HRP
• Realize the importance of human resource planning in current organizational scenario
• Understand the HRP process and the pre requisites for successful HRP process
• Define job analysis.
• Understand the basic steps in a Job analysis.
• Identify the major methods of collecting Job analysis data.
• Recognize the major elements of job descriptions
• Explain how to prepare job descriptions and job specification and their use.
• Point out and explain job design and its various methods
• Distinguish between job enlargement and job enrichment.

HIGHLIGHTS OF THE MODULE

Module 3.1 :Module Objectives
Module 3.2 : Introduction
Module 3.3 : Recruitment: Meaning and Definitions
Module 3.3.1 : Process of Recruitment
Module 3.3.2 :Recruitment Policy
Module 3.3.3 : Factors Affecting Recruitment
Module 3.3.4 :Sources of Recruitment
Module 3.3.5 :Methods of Recruitment
Module 3.3.6 : Philosophies of Recruitment
Module 3.4 :Selection: Meaning and Definitions
Module 3.4.1 : Personnel Selection Methods
Module 3.4.2 : Recruiting and Selecting Expatriate Managers
Module 3.4.3 : Selection Procedure
Module 3.4.4 : Differences between Recruitment and Selection
Module 3.4.5 : Employee Placement – Orientation Socialization
Module 3.4.6 : Provision of Contracts
Module 3.5 : Human Resource Development
Module 3.5.1 : Training and Development Objectives
Module 3.5.2 : Transfer of Learning
Module 3.5.3 : Career Development
Module 3.5.4 :Stages in Career Development
Module 3.5.5 : Types of Employee Training
Module 3.5.6 : Objectives and Process of Employee Training

BENEFITS

After completing this module, you will be able to:

• Describe the personnel selection system and its component parts
• .Understand the role played by the rational and objective staffing technologies, including job analysis and recruitment and selection methods
• Critically assess the concern with the selection-performance relationship thatunderlines the personnel staffing agenda
• Come to terms with the fact that employees are not simple ‘human resources’that can be selected, recruited, controlled and processed, but human beings characterized by agency, subjectivity and reflexivity
• Consider the international implications of recruitment and selection, analyzethe different selection methods for expatriates and develop effective methodsin selecting expatriate managers.
• Understand the necessity of studying recruitment and selection from a critical perspective exploring, in particular, their ethical dimensions
• Identify future theoretical and practical challenges in the field of recruitment and selection research.
• Understand the selection process so as to make it effective.
• Explain how the final selection decision is made
• Point out the outcomes of selection decision.
• Understand in brief about placement and orientation
• Develop a selection decision process.

HIGHLIGHTS OF THE MODULE

Module 4.1 : Objectives of the Module
Module 4.2 : Introduction
Module 4.3 : Employee Counselling
Module 4.3.1: Functions of Counselling
Module 4.4 : Payment and Reward of Employees
Module 4.5 : Health and Safety Program for Employees
Module 4.6 : Employee Relations
Module 4.6.1 : Theoretical Framework of Employee Relations
Module 4.7 : Grievance and Discipline at the Work place
Module 4.7.1 : Framework of Organization of Justice in an Organization
Module 4.7.2 : Grievance Management Procedures
Module 4.7.3 : Discipline Management
Module 4.7.4 : Fairness in Discipline
Module 4.7.5 : The Role of Human Resource Manager in Discipline and Grievance Management
Module 4.8 : Workers Participation in Management
Module 4.8.1 : Trade Unionism and Collective Bargaining
Module 4.8.2 : Conditions for Effective Bargaining
Module 4.9 :Employee Involvements and Engagements
Module 4.9.1 : Definitions of Employee Engagement
Module 4.9.2 : Human Resource Management Practices and Employee Engagements
Module 4.9.3 :Designing Engagement Initiatives: Guidelines Considered
Module 4.10 : Managing Diversity in the Workplace
Module 4.10.1 : What is Diversity?
Module 4.10.2 : Benefits of Diversity in the Workplace
Module 4.10.3 : Challenges of Diversity in the Workplace
Module 4.10.4 : Required Tools for Managing Diversity

BENEFITS

After the completion of this module, learners would abreast themselves with the following:

• Employee Counseling skills
• The best methods of Rewarding Employees
• The Need for Health and Safety Programs for Employees
• How to improve on Employee Relations
• Better ways of handling Grievance through Grievance Management Procedures whilst maintaining Discipline at the Work place
• The Role of Human Resource Manager in Discipline and Grievance Management
• The importance of Workers Participation in Management
• Better ways of handling Trade Union and Collective Bargaining
• Managing Diversity in the Workplace and the benefits
• The skills of dealing with Challenges of Diversity in the Workplace.

HIGHLIGHTS OF THE MODULE

Module 1.1 :Module objectives
Module 1.2 : Introduction to Psychology
Module 1.3 : What is Behaviour?
Module 1.4 : Empirical Evidence in Psychology
Module 1.5 :How Psychology differ from other fields
Module 1.6 : Animals and Psychology
Module 1.7 :Goals of psychology
Module 1.8 :Pseudo-psychologies
Module 1.9 : Application of scientific method in psychological research.
Module 1.10 :The History of Psychology
Module 1.11 : Introduction to Major Perspectives

BENEFITS

Module one introduces readers to the course of Psychology. This introductory module is designed to help readers by making them know what psychology is about and deepen their understanding about the subject and the link this area of study has got with other disciplines.

This module will make readers know how this area of study emerged and how it has developed over the years. The reader will also know about how the discipline makes use of the scientific method in its findings and the goals of psychology as well.

In this module, the history of psychology will reviewed with a focus on the important questions that psychologists ask and the major approaches or schools of psychological inquiry. The schools of psychology that will be reviewed – beginning with the early Greek philosophers and extending to the present day of the most important schools and people. The approaches that psychologists have used to assess the issues that interest them have changed dramatically over the history of psychology. Perhaps most importantly, the field has moved steadily from speculation about behaviour toward a more objective and scientific approach as the technology available to study human behaviour has improved. The module highlights all these areas and throws more light on them.

Aside this module providing an introduction to the broad field of psychology and the many approaches that psychologists take to understanding human behaviour, it also delves into how psychologists conduct scientific research, with an overview of some of the most important approaches used and topics studied by psychologists, and also consider the variety of fields in which psychologists work

This module aims to equip readers on the following:

• Definition of Psychology
• Clear misconception about Psychology
• The scientific method in psychology
• Goals of Psychology

HIGHLIGHTS OF THE MODULE

Module 2.1 : Module Objectives
Module 2.2 : Disciplines of Psychology
Module 2.3 : Psychological Research
Module 2.4 : Laws and Theories
Module 2.5 : The Research Hypothesis
Module 2.6 : Conducting Ethical Research
Module 2.7 : Research with Animals
Module 2.8 : Research Designs
Module 2.9 : Experimental Validity
Module 2.10 : Types Of Variables
Module 2.11 : Qualitative Research

BENEFITS

This Module builds on the foundations laid by Module One to further explore the various disciplines of psychology and psychological research. The concepts of theories and its relevance to the discipline and practice of psychology is also considered.

At the end of this module, the reader will get to know about theories and ethical research with both animal and human participants as well as experimental and qualitative research.
This module critically examines the careers that are available to people with psychology degrees. After reading, one may find that at least some of his or her preconceptions about psychology will be challenged and changed, and will learn
that psychology is a field that provides one with new ways of thinking about his or her own thoughts, feelings, and actions. Rigorous research is a very essential area to psychology, the module brings out detailed analysis of some of this research techniques with practical examples within the field.

After reading this module, the reader should be able to

• Explain the various discipline of psychology
• Explain the elements of psychological research
• Differentiate laws from theories and explain how research hypotheses are developed and tested.
• Discuss the procedures that researchers use to ensure that their research with humans and with Animals are ethical
• Identify the different types of validity in experimental research.
• Identify the different types of variables in experimental research and understand how to manipulate, measure, or control them.
• Conduct data analysis of experimental research
• Explain quantitative and qualitative research

HIGHLIGHTS OF THE MODULE

Module 1.1 : Sales Management Concept
Module 1.2 : What is Sales Management?
Module 1.3 : Sales Force Motivation
Module 1.4 : Objectives of Sales Management
Module 1.5 :Sales Force and Distribution Channels
Module 1.6 : What is Sales Management
Module 1.7 :Attribute of Sales People
Module 1.8 :Factors Affecting the Consumer Decision-Making Process
Module 1.9 : Environmental and Managerial Forces that Impact on Sales
Module 1.10 :Importance of Purchase to Buying Organisation
Module 1.11 : Organisation Buyer Behaviour
Module 1.12 : Factors Affeting Organisational Buyer Behaviour
Module 1.13 : Relationship Selling
Module 1.14 : Tactics of Relationship Selling

BENEFITS

This module will make readers know how this area of study emerged and how it has developed over the years. The reader will also know about how the discipline makes use of the scientific method in its findings and the goals of psychology as well.

Students at the end of this module shall equip themselves with the following:

• what sales management
• Sales force objectives and goals
• Attribute of sales people
• Factors affecting the consumer decision-making process
• Environmental and managerial forces that impact on sales.
• Relationship selling

HIGHLIGHTS OF THE MODULE

Module 2.1 : Recruitment
Module 2.2 : Preparation of the Job Description
Module 2.3 : Specification
Module 2.4 : Sales Force Training Process
Module 2.5 : Evaluating Sales Training
Module 2.6 : Leadership
Module 2.7 : Supervision and Sales Force Problems
Module 2.8 : Motivating Sales People / Sales Force

BENEFITS

This module uses knowledge obtained from the earlier module to lead the learner into appreciating the recruitment processes to training and learning processes as well as leadership and motivation. It pays extra attention to the various elements under the areas mentioned earlier. It aims to grant some practical knowledge on how the nature of sales management.
This second module intends to build on module one to advance the knowledge in sales management sales management to learners. The lecture delves into effective management of sales force by looking at the various elements that goes into recruiting and training of sales force.

HIGHLIGHTS OF THE MODULE

Module 3.1 :  Prospecting of Selling
Module 3.2 :  Closing the Sale
Module 3.3 : Telemarketing
Module 3.4 : Self-Motivation in Selling
Module 3.5 : Efficiency and Performance Sales Management
Module 3.6 :  Face-to-Face / Telephone Selling
Module 3.7 : Building Consumer Relationship
Module 3.8 : Sales Decision Making Units

BENEFITS

Practical selling method is very crucial to the profession of sales management. This module delves specially into some of these practical selling methods. A broad knowledge and understanding in these practical skills is indispensable for the student to be successful and resourceful in the profession of skill management. Students will also appreciate praspects of selling. Negation skills and how to engage in telephone selling. This module is to continue to build on the previous modules to give practical selling methods to salespeople. It looks into important areas like prospecting selling to consumer relationship in selling skills.

HIGHLIGHTS OF THE MODULE

Module 4.1 : Module Objectives
Module 4.2 : Sales-Marketing Planning Process
Module 4.3 : Selling Services
Module 4.4 : Sales Promotions
Module 4.5 : Sales Exhibitions
Module 4.6 : Public Relations in Sales
Module 4.7 : Internet E-Commerce Sales
Module 4.8 : Establishing Sales Territories
Module 4.9 : Sales Budget and Allocations
Module 4.10 : The Sales-Force Evaluation Process.

BENEFITS

This concluding module has been intended to equip the student with the knowledge and skills necessary for general sales strategy. Under this module, the student will become advance in managing sales in areas like sales exhibitions and internet e-commerce selling strategies. Issues treated bring out the essence of these new strategies and effective assessment of the work of a salesperson. The final module will continue to build on previous modules in order to give general sales strategies to salespeople.

HIGHLIGHTS OF THE MODULE

Module 1.0 :  Learning Objectives
Module 1.1 :  Introduction to Tourism
Module 1.2 : Key Concepts in Tourism
Module 1.3 : Relationship between Leisure and Tourism
Module 1.4 : Conceptualization
Module 1.4.1 :  The Dynamic Element of Tourism
Module 1.4.2 : The Static Element of Tourism
Module 1.4.3 : The Consequential Element of Tourism
Module 1.5 : Tourist Decision-Making
Module 1.6 : Social Impacts of Tourism
Module 1.7 : The Hospitality Industry
Module 1.7.1 : Links between Tourism and Hospitality Management
Module 1.8 : Development of Hospitality Industry
Module 1.9 : Development of Accommodation Industry
Module 1.10 : The Tourism Industry

BENEFITS

The aim of this module is to introduce the student to the subject of Tourism as well as the Hospitality industry. After the completion of this module, the student should be able to:

• Understand the meaning of tourism and some important key concepts in tourism.
• Distinguish between Leisure, Recreation and tourism
• Explain the conceptual framework within which tourism operates
• Understand the decision making process of tourists
• Appreciate the social impacts of tourism
• Differentiate as well as know the prevailing links between Tourism and Hospitality Management.
• Understand the accommodation industry
• Relate the hospitality industry to the larger market of tourism, travel and leisure.
• Recognize the integral part that hospitality plays in the provision of services.
• Consider the national and international political, economic, social factors influencing the hospitability industry.
• Identify different markets by size and structure, and recognize common factors.

HIGHLIGHTS OF THE MODULE

Module 2.1 : Learning Objectives
Module 2.2 : Corporate Strategy
Module 2.3 : Patterns of Growth
Module 2.4 : Management Contracts
Module 2.5 :Franchising
Module 2.6 : Hotel Management
Module 2.6.1 : Organizational Structure
Module 2.6.2 : Management Team
Module 2.7 : Feasibility Studies
Module 2.8 : Commissioning of Property

BENEFITS

This module basically seeks to enable the student understand the growth of hotel groups in relation to its financial, managerial and technical economies of scale. Since the Hotels form a dominant part of the hospitality industry, it is very important to introduce the student to appreciate the motivations and determinants behind the growth of hotel groups. In the course of the study, the student would be able to understand the need for strategy and the means of employing strategy to drive the growth and internationalization of hotels.

In the course of this module, the student will again be exposed to the two dominant means of driving the growth of the hotel which are management contracts and franchising.

These two subjects have been well treated such as to furnish the student with adequate knowledge and understanding. Thus, the student will not only be able to define but also explain how to drive the hotel into international dimensions through management contracts and franchising.

The Student should be able to identify a range of hotel product types and the team that manage them. Again, the student will be introduced to planning regulations and their relevance to the growth of the hotel.
The successive stages of feasibility study that must be conducted for the construction and growth of hotels will be extensively explored; as well as the elements within commissioning a hotel property.

HIGHLIGHTS OF THE MODULE

Module 3.0 :  Learning Objectives
Module 3.1 :  Financial Element of Cost and Revenue
Module 3.2 : The Pricing Decision
Module 3.3 : The Marketing Concept
Module 3.4 : The Leisure Industry
Module 3.5 :  Contract Catering Industry
Module 3.6 : Brewing Industry

BENEFITS

In this module we shall explore the important aspects of managing a hotel.

Firstly, the student will be introduced to the key financial elements of revenue and costs within the hotel industry. The primary purpose of learning about finance is to enable the student understand how financial decision are important to the affairs of any hotel business. The student should be able to identify the key elements of revenue and costs within the hotel industry; the student should again be able to explain the uniform system of accounts employed by hotels in managing finance.

In the course of the module, the student should be able to understand and appreciate the importance of both price and yield management. Again, the student will be able to relate the principles of marketing to the hospitality industry.

Finally, the student will be introduced to the background of the brewing industry and set it within the context of the hospitality industry. Besides, the brewing industry, the student will be taken though an overview of the contract catering industry which is related to the hospitality industry. By this, the student will be able to give an analysis of the industry’s subsectors, products and markets. Again the student should be able to understand the concept of outsourcing.

HIGHLIGHTS OF THE MODULE

Module 4.0 :Learning Objectives
Module 4.1 : Hotel Categories
Module 4.2 : The Guest Cycle
Module 4.3 : Housekeeping Tasks
Module 4.4 : Human Resource Management
Module 4.5 : Restaurant and Fast Food Industry
Module 4.6 : Food and Beverage Management.
Module 4.7 : Trends in the 21st Century and beyond

BENEFITS

This module will introduce the student to Accommodation operations in the hospitality industry. It considers the elements of the hotel operation at a number of market levels. The student will be able to identify the nature of accommodation operations within both front office and reservations as well as understand the nature of the guest cycle.

Secondly, the module introduces a systematic approach to human resource management in the hospitality industry. Topics include training and development; staffing selection, recruiting etc. The student should be able to recognize the importance of human resource management to the hospitality industry.

Again, the student should be able to identify and quantify the main sectors of the consumer catering market; examine the major development and the major participants within the market.

Thirdly, the module includes the management of food and beverage in the hospitality management. It will help the student to gain understanding on the management of food and beverage operations from the purchase of supplies, through storage and preparation, to the final service of the finished product to the ultimate consumer.

Finally, the students should be able to assess the development, history and relevance of environmental issues within both the tourism and hospitality industry; Discuss the evolution and effects of technology on both the structure and marketing practices of hotel firms; investigate the meaning and relevance of quality assurance within the hospitality industry.